Rechargeable AA Battery

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Advert for a product that does not exist

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The Product: A rechargeable AA battery

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The Insight: People replace everything in their lives. But these batteries just keep going.

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The Ask: Show that this battery lasts so long, it outlasts relationships, jobs, apartments — it’s the only constant in someone’s life.

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Production:

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Filfla Studio

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Art and direction: Fabrizio Ellul